Aiming to take some of the mystery out of calculating ad spending on Facebook, social media marketing firm Syncapse has introduced a free online tool that lets brand managers do the math. The tool, which went live Thursday morning, takes into account multiple variables that would affect such
Apple Is Considering Renaming Beats Music, Not Shutting It Down
Apple is considering making changes at Beats Music, not shutting down the service.Image: Lester Cohen/WireImage Apple is considering making a bunch of changes at Beats Music, but shutting down the subscription streaming service isn’t one of them. ‘It’s not true,’ Tom Neumayr, a spokesman for
75 Digital Media Resources You May Have Missed
The holiday season is just around the corner – the “season of giving.” Well, let’s call this the “season of buying” because before all that giving happens, you’ll have to find gifts for all those special someones in your life. At Mashable, we’re constantly writing about the newest and coolest
4 Native Ads the Media’s Talking About
Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers – and even readers – are helping to evolve the
httptechqia 